Vladislav Telyatnikov
Turnkey Playable Ads Development
I build playable creatives that lift CTR and IPM: more clicks, more installs, lower CPI.
Send me a link to your game — I will suggest a playable mechanic and give you a timeline.
The background of this page is a playable game
Want one like this for your game?
Tap the background to play
Turnkey development
I cover the whole journey of a playable creative: from the idea to a finished project, filled with art and sound, uploaded to the ad networks and supported after launch. You do not need to assemble a game designer, a developer and an artist — you get the result from a single pair of hands.
- 01
Idea and concept
I study the game and its audience and propose a 20–30 second mechanic with a script: first touch, climax, end card.
- 02
Prototype
I build a playable sketch to test how the controls feel before any time is spent on graphics.
- 03
Development
I write the creative: game loop, balance, effects, wordless onboarding and an end card with an install call.
- 04
Content
I plug in art and sound, localise the copy and prepare A/B variants — a separate file per hypothesis.
- 05
Network builds
I package builds to each ad network’s requirements and check them in the networks’ test tools.
- 06
Support
After launch I go through the campaign stats, make fixes and build new variants based on test results.
Projects
Each one is playable right on the page — the very same file that ships to the ad network.
How I work
Lightweight build
A single HTML file with no engine. The creative loads before the viewer has a chance to close it.
Any network
One adapter for AppLovin, Unity Ads, ironSource, Meta and Mintegral; the build checks the requirements itself.
Hypotheses, not guesses
Every A/B variant is a separate file with a single change, so the result can be explained.
Feel first
The mechanic is tuned on a prototype with sliders, and only then becomes a creative.
Need a playable?
Tell me about the game and the deadline — I reply within a day.